Scott Social Statistics

Statistics: 8 Reasons You Need High Quality Content

Scott Social Content, Our Thoughts, Statistics

Every marketer out there has heard, at one time or the other, that content is king. Quite frankly, we believe that – and we believe that statement has been overused too. Statistics are more important than a worn out marketing phrase. And statistics show that quality content is actually the real power.

It is either many don’t understand that the content being talked about is quality content, or they just don’t know how important that content is at all. We also know that it is easy to hammer on and on about our perceived importance of content – but that would be full of bias. That is why we will let the statistics do the talking today.

When we’re done, you can see from there whether or not you have been treating your content with the kingly respect it deserves.


HubSpot research concluded that 55% of marketers believe blog content creation is the top inbound marketing practice for them. That number represents way more than half of the marketers on that survey, and they must have had something going for them if they all weighed in that direction.

They didn’t go with ads. They didn’t go with any of the other marketing buzzwords that seem to be taking up the entire space today. They went, instead, with content creation.

Consumer Knowledge

The difference between making a sale and being stuck trying to convert a prospect is not usually the product – or the functionality it offers the user. It is likely the lack of knowledge that a customer has toward a product.

Afterall, about 52% of buyers are of the strong notion that relevant content packaged together by brands helps make a buying decision faster.

This means you should not just create content, but you should create relevant content.

Anticipate the grey areas around what you are offering and put out content to fix it. The faster everyone knows everything they are getting themselves into, the faster they can build a relationship with you.

Global Reach

If Statista is to be trusted, as they should, the digital population of the world is more than 4 billion. The interesting thing is that this number will only continue to grow, and it has already accounted for more than half of the entire world’s population.

Putting that in context, you have a market of about 4.4 billion people who you can reach by just going online.

Of course, you don’t have their emails, phone numbers, or contact details. That makes content the only way you can tap into your target markets.

Without that content, you are missing out on serious opportunities.

Local Reach

A business needs to first conquer its locality if it is to conquer the world.

As of the time of this writing, it is estimated that some 50% of potential buyers conduct a local search for a business and visit within 24 hours. We don’t want to sound redundant here, but you already know the only way you will show up in searches is if you have created relevant content.

Why lose all that potential market just by sitting idle on your content strategy? Content drives search regardless of the platform or engine. You need to be there with great content to grow your local fan base for your brand.

Statistics on ROI

We have yet to meet a business that didn’t care about its Return On Investment – as it should be. That makes it important to note that content marketing will generate up to 3x the amount you invested in it.

Seeing that in another way, it means your content marketing will soon be able to pay for itself while lining your pockets in the same vein.

The bigger advantage here is that it sets up your website/ blog for the long-term haul. After your initial traffic attempts, you get to start acquiring new visitors at a lower cost while keeping the old ones that have come of their own will.

This averages to give you an even better value for your money in the long run. With a long term perspective your growth develops relationships instead of just transactions.

Power is Everything

The brands that know how powerful an impact their content has on consumers have been leveraging this to achieve a better sales report for years now.

The buyers themselves have now weighed in on the matter. In fact, about 34% of consumers in one survey agreed that they will make an unplanned purchase if they receive personalized content from a brand.

There are two takeaways in the above:

  • These prospects won’t just be willing to make a purchase, but actually make one.
  • These relationships had no intentions of buying anything but were turned by the content they got.

We don’t know about you, but that is some serious power waiting to be tapped into.

Purchasing Tilt

For those who have been following, you should have seen that content influences consumers to make a purchase. If that has not been obvious, it should interest you to know that a stunning 64% of consumers will purchase something if they watched a marketing video of it (common on Facebook).

This is not just applicable to your everyday buyer persona.

Considering that 65% of senior executives will visit a website after seeing a YouTube video on a related product, that is some serious traffic stream for you. Worked well with the right copy, that traffic stream will become a relationship driven income stream.

Industry Opinion

It is one thing for a strategy to work. Having that strategy work for you is yet another thing.

Thus, we believe content marketing is only a shining star if it can get the job done for you – bar the impressive statistics we have been getting so far.

Fortunately for us, 72% of marketers (globally) believe that the creation of relevant content is the single most important tactic for SEO. They also have the backing of the brands they work for – given as these brands spend 25 – 43% of their marketing allocation on content creation.

If your industry is going in on content like this, it is a given that you must create high quality engaging content to build long term relationships.


Like we said at the start of the piece, our goal today is not to convince you go into content marketing. We will let the statistics speak for themselves.

We see your choices as two options. Either start developing and implementing a content strategy today, or wait till your top competitors do so instead. Let us be your advocate to help you grow. Schedule a free initial consultation today with a member of our team today.

Content Is King. Courting Clients Requires Relationship Based Content.

Great Content: The Ultimate Key to Courting Potential Clients

Scott Social Content, Our Thoughts

When the internet first came about and businesses knew what it could do for them, all they just had to do was set up a website. It was that easy. Content was not a concern. Courting potential clients was a priority, but your website was enough.

However, everyone started to get the hang of that and thus, flooded the market. This was just the saturation that the web needed to brake.

To fix it up again, there had to be a distinction. Therefore, we moved towards the model where a website really mattered.

By matter, this means that the website needed to have a clear-cut goal, path and also, be ready to engage the audience. This was the model that made things better again.

However, there was still no way to beat out those who were gaming to the system. Once again, the internet reacted to that by creating a new buzzword – keywords.

With that, clients can now find a service they were looking for much easier on the internet.

The only problem now was that everyone started doing it. Not just doing it, but doing it a little bit too much. That was when keyword stuffing became the order of the day.

Finally, the internet evolved from what it used to be into what it is today. Search engines and the internet have now been updated in such a way that having a website or an online presence alone does no matter.

Stuffing your content with keywords alone doesn’t bring you to the front of the pile. In fact, that might be just the thing that takes you to the very base of the bunch.

Today, the paradigm has shifted in such a way that the customers and clients come first. All that boils down to the fact that great content matters, and we can’t stress that enough.

What is Great Content?

You must have heard a lot of times that content is king. What they don’t tell you is that not just any kind of content is king.

For that to happen, the content has to be worthy of the throne. How, you may ask?

Great content is one which has been:

  • /Well-researched to cover the scope of the theme which it embraces
  • Designed to meet the needs of the clients that might be seeking such content, otherwise know as relationship focused
  • Specially optimized so your prospects can find you
  • Properly organized, structured and presented, among other things.

Why Do You Need Great Content?

According to research, a stunning 70% of clients do their due diligence online before they commit to any product or business. These numbers are more impressive when you come to your locality – where no less than 97% of local clients tend to research businesses in the area online before putting their hands in their pockets.

This goes on to tell you how much you can achieve – or lose – depending on how you treat content.

Craft something amazing, and you would have the prospective clients coming to your doorstep and converting. Neglect this important part of the business and watch all that traffic become useless in the end.

That is if you will be getting any at all.

If you haven’t already started, now is a good enough time to create a content strategy for your business.

Don’t just create content for the sake of it. Tailor it to their needs, optimize it to do well, test to see what works – and your revenue streams will be the better for it.

To find out how we can help by scheduling a time for a complimentary review your social media presence on our calendar.